The Parasol Advantage
With more than 20 years of brand marketing and communications experience and an early architect of creative positioning and integrated campaigns, Andrea B. Werbel founded Parasol in early 2004 and spearheads The Parasol Advantage through an evolved and integrated approach that combines in-depth hotel operations, hospitality and luxury lifestyle expertise, as well as international marketing and branding experience.
A veteran luxury lifestyle and hospitality marketing and communications executive, Andrea first began her career in Paris, France directing the North American marketing teams for the Le Cordon Bleu Paris and London. She returned to the U.S. ten years later, directing the media and public relations for The Peninsula Beverly Hills. Currently spending her time between Parasol’s LA’s satellite office and the main office in New York City, Andrea is a graduate of The University of Colorado, Boulder and has a certificate in marketing from the Cornell Hotel School.
A world class traveler and fluent in French, Andrea has a strong track record of creating and enhancing brand profiles while garnering impressive results for her clients. She has created and directed media relations and integrated marketing campaigns for some of the finest luxury hotels, destinations, spas, chefs and premium wineries and spirits. Andrea leads Parasol’s expertise which is narrow and deep, hospitality and luxury lifestyle, and Parasol’s sweet spot includes launching new brands to ensure maximum impact as well as working with legacy brands to define relevancy and media worthy positioning. Parasol has a stellar track record of securing impressive and consecutive results for their in top tier media outlets such as Departures, Travel + Leisure, Town & Country, Vanity Fair, New York Times,WSJ, USA Today and NBC’s TODAY morning show, to name a few.
Parasol’s media relations and marketing programs are strategic, integrated and most importantly, impactful. They are intended to enhance the value proposition and assets through increased brand awareness, new revenue streams, and expanded business and marketing opportunities. Parasol connects your brands to the world’s most influential media, providing third party endorsements to reach today’s sophisticated consumer.