Comprehensive Messaging The Baglioni Hotels Group
At Parasol, we strive to communicate the “full story” of your brand – its history, essence, and what makes it stand out from the competition. For the Baglioni Hotels Group, we worked closely with top travel media and journalists to develop stories that not only covered the hotel’s distinctive features, current news and offerings, but also showcased the Baglioni family’s storied heritage and unique style. For consumers, the stories were entertaining and informative. For the Baglioni Hotels Group, they allowed for greater brand impact and differentiation than would be possible in any media purchase of equivalent reach.