We measure our success by the success of our clients: Comprehensive coverage. Heightened awareness. Visible brand impact. Increased ROI.
Parasol's integrated media relations and marketing campaigns reach target audiences with credibility and impact. Our approach is strategic and relationship-driven. We do not issue press releases from afar. Instead, we sit down face-to-face with editors, journalists, producers, and marketers. The result of this personal effort is meaningful partnerships that enhance the value proposition and resonate with the media and consumer, as well as produce honest and credible headline coverage that generates tangible results for our clients.
Securing the right coverage requires equal parts compelling messaging and relationships with key members of the media. That's why Parasol cultivates close, ongoing relationships with top editorial decision-makers at leading media houses such as Condé Nast, Hearst, American Express Publications, and The New York Times, many of whom are located just blocks away.