Headline Coverage. Bottom Line Results.

In the highly competitive world of Luxury Lifestyle and Hospitality, it takes more than just press releases to reach your target audience, increase awareness, and differentiate your brand. That's why Parasol combines media relations, marketing partnership development, targeted events, and brand planning into a single, integrated offering.

At Parasol, we do not believe in stunts or short-lived attention grabs. Instead, we develop long-term, multi-platform, reputation-building campaigns that move you steadily and efficiently towards your branding and business goals.

Our approach begins by generating a deep understanding of your value proposition, business vision and brand aspiration. We then

design a highly-tailored program that tells a story and ensures your brand's presence in the right publications, builds your reputation with the right influencers, connects you to the right partners, and presents you at the right events. Everything is customized to work together strategically.

Give us a ring to find out why Variety and The New York Times contributing editor Monica Corcoran describes us as "one of those rare companies that journalists can trust" and why Town & Country's wine writer Ted Loos says "Parasol plants the seed of an idea and nurtures it. In the lifestyle business, that's the only way to go."


Whether you are seeking to expand awareness, improve brand equity, or drive sales, Parasol can develop the right mix of elements to achieve your goals.

Parasol's core capabilities include:

  • strategic planning
  • media relations
  • brand building


  • marketing partnerships
  • data base marketing
  • media events
  • influencer seeding

Parasol is a brand marketing, public relations, and communications firm specializing in the luxury lifestyle and hospitality industries. Under our umbrella of integrated services, we help companies grow and generate top-tier visibility for some of the finest hotels, resorts,destinations, spas, restaurants, chefs, wineries and champagne brands.