Collaboration. Adaptation. Innovation.

Founded in 2003 by Andrea B. Werbel with offices in New York City and Los Angeles, Parasol is an integrated brand marketing, public relations and communications agency specializing in luxury lifestyle, travel and hospitality.

“We believe that creativity without strategy is child’s play, and strategy without creativity is boring.”

— Andrea B. Werbel Founder

Parasol's expertise is narrow and deep: building brands with purpose.

From reinvigorating legacy brands to launching and evolving new brands, we deliver innovative marketing and PR campaigns with global perspectives built for tomorrow.

We are driven to elevate client awareness, grow business and increase ROI.

Our Core Values

We are fierce about

An inherent curiosity for travel and lifestyle, people and places.

Championing brands’ potential for success.

A challenger’s drive to deliver ultimate results.


We are Passionate about

Defining the next story.

Meticulously connecting dots.

Harnessing the power of collaboration and adaptation.


We Are

Voracious readers.

Rigorous professionals.

Global citizens.


Team Parasol

Andrea B. Werbel
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Sasa Nikolic
Vice President
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Kurstin Christie
Director of Operations,
West Coast
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Driven For Success

Parasol's driving force is an influential team of the most talented and thoughtful writers, storytellers and brand marketers - a diverse group of experts who live and play at the crossroads of strategy and creativity.