WE BROUGHT THE RESORT GETAWAY INTO TRAVELERS’ HOMES WHEN TRAVEL WAS SWIFTLY GROUNDED...
How do you keep travel brands positively ignited when a global crisis keeps the world at home?
As the COVID-19 health crisis swept the globe bringing travel to a grinding halt in 2020, Parasol promptly shifted course and introduced newly-designed, PR-driven creative solutions for our hospitality clients – connecting them to travel audiences from afar.
To do this at rapid speed, we navigated conversations with travel and lifestyle media and created a series of brand-amplifying, virtual experiences bringing our clients’ chefs, butlers, mixologists, spa, kids club and more into guests’ homes. From gourmet recipes and games to wellness ideas and inspiring Cinco de Mayo celebrations, we introduced momentary escapes and encouraged wanderlust dreaming, solidifying our clients’ brand connections.
These moments from international clients were shared directly with the travelers around the world and garnered feature digital and social media coverage in leading outlets such as Condé Nast Traveler, Departures, Travel + Leisure, Robb Report, and more.
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