Integrated Approach The Peninsula Beverly Hills

For The Peninsula Beverly Hills, Parasol developed and executed a three-pronged media relations and marketing campaign designed to elevate the Peninsula brand, increase hotel guest stays, and drive up revenue. A secured editorial feature in Forbes Magazine's travel and lifestyle section was followed up by a publisher’s letter and a highly targeted direct mail campaign that further drove home this coverage. Each of the different components was designed to work synergistically, reinforcing the overall brand message, increasing visibility, fire and raising the campaign’s success rate.

Parasol is a brand marketing, public relations, and communications firm specializing in the luxury lifestyle and hospitality industries. Under our umbrella of integrated services, we help companies grow and generate top-tier visibility for some of the finest hotels, resorts,destinations, spas, restaurants, chefs, wineries and champagne brands.