New Property Launch Montage Beverly Hills

To launch the Montage Beverly Hills — the first new luxury property to open in the Beverly Hills market in over sixteen years — Parasol conceived and executed a strategic plan that combined media relations, influencer outreach, strategic marketing partnerships and special events. Positioning Montage Beverly Hills as the premium hotel for the 21st century traveler, Parasol targeted key editors and influencers in the travel and lifestyle space. Our efforts generated over 42 million impressions, including a four-page, photo-driven feature in Travel + Leisure, as well as headline coverage in Departures, T: The New York Times Magazine, ForbesLife and Vanity Fair, among others.

Parasol is a brand marketing, public relations, and communications firm specializing in the luxury lifestyle and hospitality industries. Under our umbrella of integrated services, we help companies grow and generate top-tier visibility for some of the finest hotels, resorts,destinations, spas, restaurants, chefs, wineries and champagne brands.